Private beta

See inside any Google Business Profile

Lens is a Chrome extension that shows the categories, IDs, audits, rankings and competitors behind every listing on Google Maps.

Everything on one panel

All categories

See the primary and every secondary category on any listing, and on every result in a Maps search.

Place ID and CID

Copy the place ID, CID and other IDs in one click, plus a ready-made review request link.

Profile audit

A score for categories, website, phone, hours, description, rating, reviews and claimed status.

Review audit

Owner reply rate, new reviews per month, the star breakdown and the words customers use most.

Post audit

How many updates a business posts, and when it last posted.

Teleport

See Google Maps and Search results as if you were in another town or country.

Rank grid

See where a business ranks on Maps from each point of a grid around it.

Competitors

Compare the top 20 businesses for any search, and export them to CSV.

Join the beta

Request access, and once you're approved your licence key appears in your account.

Request beta access