Privacy Policy: Lens by MyReputation

Last updated: 22 October 2026

Lens by MyReputation ("Lens") is a Chrome extension made by MyReputation (myreputation.app). This policy explains what Lens does with information.

What Lens reads

When you use Google Maps or Google Search, Lens reads the public business listing information Google shows on the page, such as business names, categories, IDs, ratings and reviews. It uses this only to show you categories, IDs and audits.

When you use the Rank grid or Competitors tools, Lens sends search requests to Google Maps from your browser, the same way Google Maps does when you search.

What Lens stores

Lens stores the following on your own device only, using Chrome's extension storage:

• your email address and beta licence key
• the listing you last opened, so the side panel can use it
• search settings the Rank grid and Competitors tools reuse

What Lens sends to us

Nothing. Lens does not send your browsing activity, the pages you visit, or any listing data to MyReputation or anyone else. Your licence key is checked on your device.

Sharing

We do not sell, rent or share your information. We do not use it for advertising or for anything unrelated to Lens.

Removing your data

Uninstalling Lens deletes everything it stored. You can also sign out from the side panel to remove your licence.

Changes

If Lens starts collecting new information, for example when accounts move to myreputation.app, we will update this policy before that change goes live.

Contact

Questions about this policy: privacy@myreputation.app